Make Money on Facebook

There are several ways that applications can make money on facebook. It is important to note that applications can have business value without creating revenue. Apps can create value/revenue by: driving traffic to an outside web property, extending a brand, raising brand awareness, creating a brand this might live off of facebook later, etc.

Ways that facebook applications can generate revenue:

  • There are CPM revenue models for pageviews of facebook application canvas pages. These vary depending on who is serving the ads.
  • Monetization of digital goods that users of an app will pay real money for.
  • Cost per click models from the many ad networks currently on facebook: RockYou, SocialMedia, Lookery, VideoEgg, etc.
  • Cost per app install models (this specific model is short lived: possibly 18-24 months while the app marketplace matures)
  • It is our belief that uniform payment collection systems will emerge on facebook: either from facebook or a 3rd party. This will lubricate the wheels of digital commerce.
  • Subscription models from application use: Tiered services and payment for higher level of functionality.

There are facebook applications that are making anywhere from 10K-100k per month. Yes it is true; but most application owners do not want to discuss this for obvious reasons.

In the future facebook will find a way to help applications monetize the visitors: possibly by a targeted behavioral & contextual ad network serving technology. Remember that contextual ads are the goose that lays the golden eggs for Google. Imagine contextual ads combined with behavioral targeting; the fit between desire, intent and action could be quite valuable. There is also the possibility to further monetize across the entire facebook eco-system beyond applications.

Advertise on Facebook

Reach Your Target Customers

  • Connect with more than 500 million potential customers
  • Choose your audience by location, age and interests
  • Test simple image and text-based ads and use what works

Deepen Your Relationships

  • Promote your Facebook Page or website
  • Use our «Like» button to increase your ad’s influence
  • Build a community around your business

Control Your Budget

  • Set the daily budget you are comfortable with
  • Adjust your daily budget at anytime
  • Choose to pay only when people click (CPC) or see your ad (CPM)

If you are intrested on developing a facebook application or advertise on facebook please don’t hesitate to contact us.