Why SEO is Important

Wouldn’t it be pointless to open a pizza shop which nobody knows about? You know your pizzas are good, the ambiance is great, and people will love it when they visit your place; but informing people of its existence is a must. In today’s cut throat competition, advertising is the key to success for any business. Now think about your online business/website; if your site doesn’t get any traffic from search engines like Google, Yahoo, MSN there is very little chance that people would come to know of its existence. This is where Search Engine Optimization (SEO) techniques come in. They will help you to get more people to your website through search engine hits. Yes but how do we achieve this?

To choose the appropriate keywords to target for SEO

When you are trying to optimize your website for search engines, it is critical that you know which keywords you are going to target. Google keyword tool allows you to find the number of Google searches for the keywords. You should remember however a couple of things:

  • A keyword which has millions of strikes per day/month will probably have the big guns trying to fight for the first spot. So you should try and stay away from such words
  • A keyword which has a few hundred hits per month is of no use. The traffic is always shared by sites which turn up on the first page of Google, so even if you turn up on first page for this, it wont help you
  • It is always better to choose 20 keywords with 500 hits each instead of 1 keyword with 10000 hits. But it is not wise to choose so many keywords, that you wont be able to incorporate them into your website. You need to optimize the number of keywords you want to target

So in a nutshell, after you find a suitable keyword, go and do a Google search for the word and see what kind of sites are targeting that keyword. Find your niche keywords, and smaller competitors to begin with

To compare search volumes based on keywords, locations and time

Google Insights is a relatively advanced tool which can help you analyze the search trends to the fullest. It basically helps you to do a competitive intelligence test and identify how keywords/businesses are doing compared to each other.

If you are interested in optimizing your existing website for Google so that people can find your business, please don’t hesitate to contact us.